Current style of Marketing is aping Blackmarketing of yester years ? Debate guys
What we were taught in our MBA in the past was to be ethical and loyal to the customers, who are loyal to the brand. The loyal customers have to be rewarded considering the economies of scale. But off late i notice that this ethical strategy has been discarded by many reputed organisations. In Telecom i have noticed that loyal customers are levied higher tariffs, and new customers are wooed with lower tariff. In Airline too trends are changing with early bird bookings and other freebies. In the event of cancellation of flights during fog, airline which is operating levies a huge premium for travel to the destination. In automobile industry a loyal customer is not provided with full schemes and made to wait for the colour choice and brand. In hotel industry make hay while the sunshines. One gets fleeced during peak season. Do you all think it is the right strategy or it is aping blackmarketing technique of the past ?
Reason: title
Remember the days when we had to line up for a TV, wait in the queue for Bajaj scooter, bribe for getting gas connection, tip the linesmen for BSNL connection, which were all because of production restriction by govt, but now with opening up of economy there is no restriction on production capacities, in most fields one has surplus production, but still adopt practises of fleecing the customer directly or through dealers.
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