Creating New Retail Experiences With Augmented and Virtual Reality
Augmented Reality (AR) and Virtual Reality (VR) have made headway in the retail sector. These technologies continue to make significant progress with new developments in their underlying algorithms. A large number of retailers in various countries have successfully launched AR-powered apps to boost customer engagement.
A majority of them are also using VR techniques as part of their marketing campaigns. The positive response from customers has enabled these retailers to significantly boost their sales and revenue.
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