"Funding/sponsoring bloggers" concept

It's a good idea. Maybe not something that can be done with the mass but rather with few bloggers who are consistent. As an example:

https://www.indiblogger.in/forum/review.php?id=20534

Now, this guy makes an effort. A genuine effort. Even with limited resources. If Indiblogger can make up some idea of hooking up such bloggers with the resources that they require with their usual promotional plan, it can work. Like providing mics or whatever from one brand, and some good camera as well for regular youtubing.

Okay, so I am not really framing the idea properly, but I feel that something in this line could be done...