From content marketing to e-commerce, from real estate to consumer durables, the book showcases detailed discussions on the unique selling point of these businesses, cutting across segments.

The Mouse Charmers lets you have a glimpse into the 12 digital pioneers of India. Written in a blog style, easy to read, it perfectly matches the reading appetite of blog readers. Anuradha Goyal presents each company as a well-researched case study. It mentions what all clicked to make them a success, what all can be the possible gaps and what all they can do for growth.

This book is so much worth every penny spent on it. In a world where we all are netizens more than we are anything else, this book comes as the essential survival guide. The book profiles the first generation entrepreneurs and their start-up

I would recommend this to any one who is thinking about entrepreneurship especially in the technology domain. Though the times and technologies have changed, the inherent spirit of the entrepreneur and the way he goes about will remain the same.

I am sure no internet user is unaware of Make My Trip, flipkart. Even if most of non internet users are aware of shaadi.com. What can be the better treat for upcoming entrepreneurs than deep through knowledge of these well established brands.

It is very much a Rashmi Bansal type of book. If you like her book than The Mouse Charmer is of your type giving enough information about the companies and background to enhance your knowledge about these digital enterprises of how exactly they work. The book is very informative in this regard but deep analysis is lacking.

Book review of Mouse Charmers by Anuradha Goyal. I think this book is a must read for everyone as it will make you feel more closer to the sites which you use everyday.

A review of the book , The Mouse Charmers by Anuradha Goyal

The book is about digital businesses started by Indian entrepreneurs. She has picked up several online businesses and tells us how they started off, how they operate, the challenges they face, the innovations they have made, their USPs and their future opportunities.

The focus of the book is to lay before the readers a set of Indian Entrepreneurs who made brands out of their ideas, and became successful in converting an idea into a successful business venture. Given the nascent nature of this industry, the author has further decided not to go too technical on us - whether in terms of technology, or in terms of business jargon and strategies, and has opted to k

This is a very educative and informative book. A must read for every digital enthusiast in India.

A Quick Review containing What the book says, What I liked about it and what I hated. I concluded the review with my reading experience.

What are the new/hot Internet startups of India and what are they doing right?

The Mouse Charmers: Digital Pioneers of India by Anuradha Goyal discusses in detail the activities of creation of strategic online presence of well known brands, like Flipkart, MakeMyTrip, Zomato, Shaadi, IndiBlogger, their success stories and includes a number of case studies of online strategies and activities carried out in various contexts.

Loved this book . This book is very inspiring for budding entrepreneurs .Indian is full of Talented Computer savvy guys ,like me ;-)

The origin stories of the heroes of Indian digital businesses.

The language is simple and I feel that budding entrepreneurs would definitely benefit from the book. More on http://wp.me/p3cEWT-BI

For content, the authoress chose Zomato, Games2win, ImagesBazaar and Chai with Lakshmi. These are the sites we normally visit whenever we need to garner knowledge about something. Zomato for food, Games2Win for games, ImagesBazaar for images and the last for wonderful and inspirational webisodes (web episodes).

It would be hard to pinpoint one because I enjoyed reading this book for several reasons. This is not the kind of book you can skim through or read while munching or waiting for someone in a noisy café; rather, it is more of a repository and knowledge bank on the online industry in India with several charts and case studies. Needless to mention, the author has done a commendable job!

The Mouse Charmers will not only charm and inspire the budding entrepreneurs but is a must read for all cybernauts out there!!