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In what seems like another life I used to be a journalist. The 1990s were the heydays of economic journalism in India. New broadsheets were being launched and niche publications were coming up at a frenetic pace. The first among the "A&M" (advertising and marketing) supplements - Brand Equity - was brought out by The Economic Times. I had recently transitioned from a general magazine to this new niche publication and was learning the ropes of the sector as I became part of a small...
