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It is probably due to cognitive dissonance. Finally listening, for once, to what they were saying, they must have had a revelation. It must have sounded so ridiculous that they must have thought of what they were smoking when they plunged head-on into the cult. Hey, heck no! They are not going to denounce everything. They had invested too much time, resources and life to give it away. The next best plan is to convince others. They would get the numbers. It cannot be so wrong...
