King of Good Times Grounded ? Debate guys

Nobody would have thought that KINGFISHER airlines would be in deep red, like the colour they don for their aircrafts and airhostess.  When V Mallya took over Deccan he was hailed for his decision to leapfrog from 5th position to 2nd position in terms of market share.  How did this mess take place, one of the major factor is to move away from budget airlines, secondly was the introduction of dynamic air fares and finally was recruitment of highly paid staff.  Dynamic fare amounts to blackmarketing in case of demand exceeding supplies according to me.  This tendency has to be arrested. Majority of the times the aircrafts go half empty under such a scenario it is better to auction tickets at cost price.  For example Blore to Mumbai CP would be Rs 2000, which can swing some passengers to opt for flight from Bus or Train travel.  This is how Deccan promoted budget airlines.  Any more ideas guys for our Vijay Mallya to emerge from such a deep crisis ?  I hope with all the suggestions we can once again see the iconic Kingfisher airlines singing  oou la la and taking off