The Study
In December 2013, we undertook the largest study of its kind with Businessworld going through 1059 respondents to a questionnaire, 318,059 blog posts submitted on IndiVine™ since 2008 and 35,464 authenticated blogs. The complete study was published in the BW Marketing whitebook.
BW Businessworld's Marketing White Book is a one-stop guide for marketers. The 2014-2015 edition looks at Indian consumers through the generational lens - from the Post Independence cohort to Gen Z, how do they behave and buy, and what shapes their choices.
